"Interactive TV will have as significant an impact on the consumer economy in the 1st decade of the 21st century as TV had in the 1960’s" - Jupiter Communications

Media convergence calls for simple, integrated solutions - Internet, TV, Telecommunications grow together into one user-friendly media.
Flexible interactive solutions are necessary to fit the needs of all involved parties like broadcasters, ISP / sat / cable providers, advertisers, agencies, hardware manufacturers.